JOI was founded by a busy modern woman who had many daily beauty challenges and also happened to be a product engineer. After endless searches and failure to find suitable solutions, she took matters into her own hands, and JOI was born.
JOI’s products have been perfected to provide the level of customisation, personalisation and convenience expected of herself (she has very high standards!) and of modern day beauty solutions. JOI has high expectations of its products and we work hard to deliver multiple benefits that simplify your beauty routine.
We innovate so you can customise, personalise and refine your daily beauty routine to your individual needs.
JOI's mission is to understand our customers' daily beauty needs, and provide them with innovative and versatile solutions that solve these real life challenges.
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